With the championships cancelled, half a million tennis fans will miss one of the most British traditions of the summer.
Wimbledon strawberries and cream are the biggest deal. Ever.
Every year, Wimbledon Tennis fans who visit the championships snack their way through a mountain-sized 2 million strawberries and 7000 litres of cream in a fortnight. That’s more than 190,000 portions in 14 days!
Now, with the tennis cancelled due to COVID-19, leaving everyone from your best mate to your nan gutted, the fate of a colossal 28,000kg of British strawberries hangs in the balance. And it’s not just our appetite taking a knock. Wimbledon faces almost half a million pounds in lost revenue from strawberries and cream sales alone!
How many strawberries are used at Wimbledon, exactly?
We crunched the numbers. This dish is so iconic that one in every three people who attend Wimbledon eats strawberries and cream. Last year,191,930 portions were sold at £2.50 each, and to ensure exactly 10 berries is included in each portion, the event requires almost 2 million strawberries to meet public demand.
Think about this for a second. At 28,000kg, the sheer weight of strawberries delivered to Wimbledon each year is ten times heavier than every single Slazenger tennis ball used throughout the entire event, combined. That’s over 54,000 tennis balls!
Such mega volumes of strawberries are served at Wimbledon each year that if you laid them all out flat, they’d smother Centre Court more than 900 times. And if shared between every spectator on Henman Hill at full capacity, each person would be stuck with a towering 548 British strawberries.
Let’s not forget the 7000 litres of cream that finishes off this iconic dish. Each year, there’s enough to fill the Wimbledon Men’s trophy to the brim more than 538 times.
This long-standing trend is such a quintessential part of British life that in one of the most comprehensive surveys ever done around Brits and Wimbledon, around 50% of the nation says strawberries & cream is the first thing they think of in relation to the tennis.
Last year, Google searches for ‘Wimbledon strawberries & cream’ in the UK jumped by 120% in June and July compared to all other months of the year combined, showing just how dedicated the nation is to the tradition. Thanks to the new vegan cream offering at Wimbledon in 2019, searches for ‘vegan Wimbledon’ also skyrocketed around this time.
The price has been frozen at £2.50 for the last few years, but fans are still paying around two and a half times more for Wimbledon strawberries and cream than they would be doing the same dish at home. One of the giant Wimbledon strawberries is worth around 25p compared to the average supermarket price of 10p.
Where will all the Wimbledon strawberries end up?
Hugh Lowe Farms in Kent is responsible for growing all of the strawberries, and they’ve said they’re committed to the crop, which was set to peak in time for Wimbledon 2020. Now they are looking at ways to delay the harvest in the hopes of finding alternative destinations for almost 30,000kg of strawberries, like supermarkets, local farm shops and independent stores.
Other cancelled favourites:
|Sporting event||Status||What we’ll miss||The impact|
|Wimbledon||Cancelled||Pimm’s||Wimbledon is set to lose up to two and a half million pounds in Pimm’s alone this year, having sold 276,291 glasses in 2019 at £8.50 each!|
|Royal Ascot||Pending||Tea & Champagne||Racegoers pop 56,000 bottles of champagne over the five-day race, and drink 80,000 cups of tea.|
Save the strawberry! Binge on Wimbledon Strawberries & Cream at Home
There’s no getting a strawberries & cream fix this year, but you can still enjoy this classic British dish at home.
3 Cups (750 mL) Strawberries
2 Cups (500 mL) Heavy Whipping Cream
2 Teaspoons (10 mL) Vanilla Extract
2 Tablespoons (30 mL) Granulated White Sugar
Cut the strawberries in half.
Whisk the cream until it thickens.
Stir in the sugar and vanilla extract when the cream starts to stiffen.
Spoon strawberries in the cream into a serving bowl in alternating layers.