How much do retro sweets from the 90s cost today | Fresh

The Cost of Sweet Nostalgia: How Much Do Favourite Retro Sweets Cost Today?

table of retro sweet prices in the 1990s compared to 2021

Having a sweet tooth used to cost way less than it does today, with some of the country’s favourite retro sweets costing as much as 10 times more now than they did 30 years ago. Here’s a throwback to some of the most iconic sweets in the UK which, if you want them nowadays, you’ll have to shell out an average of 240.5% more than back in the day.  

Cost of retro sweets then and now   

Which retro sweets trigger the most 90s nostalgia for the UK? 

We analysed online demand to see which British childhood sweets continue to be popular and what regions crave some 90s nostalgia. The most in-demand throwbacks are:


Flumps are unanimously the most-loved retro sweet across the UK. Within this, they are most popular in Scotland, where demand is 22% higher than the rest of the UK. According to Google Trends, the UK cities that love Flumps the most are Manchester, Birmingham and London. In fact, Flumps are Londoners’ favourite treat from this list!


Refreshers are the second most popular nostalgic UK retro sweet. They are most in-demand in Wales, where interest in Refreshers is 30% higher than the rest of the UK. In terms of cities, Refreshers are most popular in Birmingham and London.

Rainbow Drops

Rainbow Drops continue to be a UK staple, and nowhere more so than in Scotland where is 35% higher than the rest of the UK.

Candy Sticks

More people in England (in particular London) and Scotland eat Candy Sticks than the rest of the UK, according to online demand.


Freddos are in demand across the UK, but most notably in Wales. Demand for Freddos in Wales is an average 38% higher than anywhere else in the UK. However, the city that loves Freddos the most is London.

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